What exactly is the term "elderly"? At what age does one become one, and why? According to the New York Times, marketers are asking this question too. The market research company Generational Targeted Marketing pipes in with their market research survey that indicates the extent of the confusion.
So what are the doctors, researchers and academics who study this demographic to do? Harry Moody from the AARP comments:
"What's going on is we have a problem with the subject itself. Everyone wants to live longer, but no one wants to be old. Personally, I tend to use the term "older people" because it's the least problematic. Everyone is older than someone else."
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